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商品編號： 9-507-037 出版日期： 2007/01/31 作者姓名： Ofek, Elie;Barley, Lauren 商品類別： Other 商品規格： 30p 再版日期： 地域： United States 產業： Microprocessors 個案年度： 2006 - 2006
商品敘述：
AMD''s launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron''s success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether the initial success in servers could be sustained in the future. Intel''s imminent new product and pricing plans, as well as its existing brand power, could greatly hamper AMD''s growth and thwart its new initiatives--which included opening up its architecture for end users to customize and recast its brand identity. Also examines how a company tries to gain competitive advantage through an approach to innovation that emphasizes customer centricity.
涵蓋領域：
Innovation;Marketing;Product development;Product management;Customers;Price differentiation
相關資料：
Case Teaching Note, (5-507-084), 25p, by Elie Ofek
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